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CSR in the region: economic development as human project only in bad company is the personnel manager as impeller, tasked primarily to pads his employees always new ‘benchmarks’ on the runway. On the contrary, today especially, he is responsible, should someone fail in such claims – in any form whatsoever. No longer the employee would have been ‘too weak’, rather, his supervisor would have failed: he has not sufficiently protected the employee supported him, stabilized, designed, prepared, etc. These are – shortened formulated – basic principles of the large perspective change in human resources management. ‘Corporate Social Responsibility’ (CSR) means that discipline, now a gentle handling of the ‘ resource person ‘ teaches. The regional “environment businesses initiative” called now a campaign in Bremen, which wants to promote this change in perspective also in small and medium-sized enterprises more: ‘CSR company’: “is the goal, Bremen company in the implementation of corporate social responsibility (CSR) at the operational level with individual advice, virtual information and networking site to accompany and support. “” Just ‘ n working group “, could now someone pejorative mumble – and he would be completely along the track.” The Bremen ‘company CSR’ moves very much purposeful than any mere ‘Exchange’.

Prospective customers receive for example specially produced instructional videos from a ‘Virtual Academy CSR’, developed by educators, researchers and practitioners of operating daily. As a kind of ‘Thinktank’ and Advisory Board, also the ‘CSR ‘Hanse accompanied the progress of the new human resources management. Here gather companies from the region, which already successfully implement CSR in their company. Among them of course the erecon AG. Aware was in the entrance requirement to this network ‘exclusive’ and coupled to a practical proof: “access to the CSR Hanse is restricted to those companies, the already CSR activities” can have, like for example the implementation of CSR-check. The self-image and the concrete activities of the CSR Hanseatic League are developed by the founding companies themselves. “The idea that wearing this initiative, is due to a solid national conviction: regions, which extensively mined and effectively operate a consistent CSR, be can bind durable and lighter also enabled people using these more humane world of work in itself.” CSR appears from this perspective then as a ‘ regional flagship project ‘…