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There are two basic approaches to teaching business English. The first of these – the traditional, the second – an innovative. Traditional methods Author benefits Business English: An Individualized Learning Programme called the "textbook approach (course book approach). That is taught by the book, broken into sections on sustainable sequence of exercises: the dialogues, questions, vocabulary, grammar, etc. This feature of the textbook has the following advantages: they provide a clear sequence of work, the balance of different kinds of linguistic activity, etc. (Not to be confused with Berkeley!). But the main drawback of this approach is that students do not have sufficient opportunity to implement knowledge into practice.

There is a need tailor the program to the needs of students, to create a business plan for the course for them. Teacher makes a particular lesson plan, based on the needs of students. In conducting such studies it is highly number of disparate materials and copies that threatens that the system is still the material most suitable teacher than the student. He seeks out and provides all training materials necessary, in his opinion, the student Business English. That is, the teacher is necessary to accurately "guess" what to teach students.

The authors offer a tutorial to make the individual course plan in accordance with their radical new approach. First, the course content provide students and the teacher provides the linguistic side. Secondly, the textbook should ideally be designed in accordance with the needs of the student of business English, and not a teacher. To do this, this textbook built as a base to fill its various linguistic material.