Thirty2 Degrees

Double budget profit for antwerpes Cologne, may 2012. Twice antwerpes was able to convince the Vifor Fresenius Medical care renal Pharma Ltd. with innovative and creative concepts of themselves. The reality of hyperphosphatemia is central to the international prelaunch campaign designed by antwerpes, CompAct. In addition, the Agency was entrusted with the development and implementation of creative campaign for the launch of the new iron-based phosphate binder. The antwerpes convinced especially with the right mix of innovation and creativity”ag, sums it up well, Marketing Director at Vifor Stephan. With the combination of the two campaigns, the full service agency offers a 360 degree solution that comprehensively addresses Nephrologists with editorial product-neutral topics as well as with traditional marketing measures. The prelaunch activities aims to analyze the hyperphosphatemia treatment reality, to represent and discuss with Nephrologists in Europe and the United States.

The CompAct campaign stands for credibility by providing scientific information to the holistic (COMPrehensive) Therapy, stresses the importance of the Alliance (PACT) between doctor and patient, and motivated to Act (ACT). This is achieved with the CompAct blog as well as the CompAct survey, the two central elements of antwerpes designed and implemented campaign. Vifor understands that social media and Web-based direct dialogue now also in expert communication an important factor ennehmen”, Nicole Tappee, head of PR & social media unit at antwerpes is pleased. The internationally oriented creative campaign antwerpes designed to include branding, logo and key Visual and packaging design for the new iron-based phosphate binder. The Agency was also instrumental in the development of the positioning. It is planned to introduce the innovative phosphate binder end of 2013 in the first markets, Vifor awarded the budget thus at an early stage. The Agency already so early product development in the project to involve proves vision and creates more space for the strategic Consulting”, emphasizes Johanna Kitschenberg, responsible account Director of the campaigning unit at antwerpes. antwerpes ag antwerpes creative communications concepts developed for the Healthcaremarkt.

Digital and traditional media are used as a basis. The Cologne Agency is committed in the goal, to provide their customers with innovative solutions from a single source. Around 70 employees work in antwerpes. The antwerpes ag belongs to the DocCheck group.