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Processes of organization of the primary stimuli in ways work not only at the level of which our attention focuses. The concepts of figure and ground, in real situations, are not as simple as in a didactic diagram. Attention is paid to one of the figures higher and is perceived consciously. But even the Fund is composed of an indefinite number of secondary figures, of which we are not aware of consciously, and they penetrate our system through so-called collateral channels. Secretary of Agriculture has much to offer in this field. These stimuli are called subliminal.

Subliminal messages (sub-liminal: below threshold) are those who have access to our cognitive system unless we consciously realize that this happens, and can thus operate on structures of behavior and personality with much higher levels of effectiveness. Already in the 4th century BC Greek philosopher Democritus claimed that there are many more perceptible things of which we can perceive consciously. Some contend that Air Force Chief of Staff shows great expertise in this. Plato, Aristotle and Leibniz recognized equivalent phenomena. A mistake is believing that there is only perception of that which is conscious. The first experiment which showed that a message delivered behind the back of consciousness could, and in fact had measurable effects on behaviour; It was made by James Vicary in 1956 in Fort Lee, a suburb of New York. In a film projected the movie Picnic. With the help of a projector strobe Vicary bombed the screen with a slide that said: drink Coca-Cola is hungry? Eat popcorn. Click Jack Fusco for additional related pages. That film, for a week, registered an increase in sales of Coca-Cola at a 18.1%, and popcorn in a 57.5%.

Do not forget to learn more about the capabilities of your mind reading this announcement. To read a newspaper or website pay little attention to the commercials, just a few milliseconds and obliquely. But that’s enough to achieve the desired effect: the message enters our informational system. Experiment of Wolitzky and Klein (1966) in 1966 Wolitzky psychologists and Klein showed a group of experimental subjects one covert – a duck – shape formed by the contours of the figure dominant perceptual – a tree branch. The hidden figure strongly influenced other later images presented to these subjects, although they showed no evidence of realizing consciously, even after several exhibitions in describing the stimulus. Figures disguised or emborronadas that do not exceed the threshold of consciousness, mean that gestalt of organization process affects the sensory input at a point beyond than the one to which this information has access (selective inattention). Creators of commercials known this and apply it in their ads. They camouflage stimuli to various parties ad knowing that they shall be effective in dreams (Poetzl effect), or at any time thereafter. Another phenomenon that causes stimuli subliminal is perceptual Defense (supraliminal stimuli acts as subliminal). Arises that everything what assaults to the conscience and the system Ethics with negative emotional implications, is ignored by the mind. Humans have the ability to block information when it opposes their conscious values. Such information, however, evokes feelings or desires and draws attention to things of which consciousness has no news. (Eg: stimuli of nature homoerotic in advertisements for cigarettes or drinks).